How do I create a SmartPromo?
SmartPromos is Chartable's podcast-to-podcast promotion attribution solution. Creating a SmartPromo allows you to track how many devices download an episode of your show after being exposed to a promotion on another podcast. Each SmartPromo can measure one baked-in placement, or dynamic run of placements that is promoting your show.
The ability to create SmartPromos is available for teams on a Pro or Enterprise plan. Your team's Trackable analytics prefix must be installed on the show's RSS feed before you can create a SmartPromo to measure a promotion for that show.
To populate impression and conversion data for external promos (promos running on shows owned by a different Chartable dashboard), we require approval from the Chartable team that is running the promotion. This approval is given via a SmartPromo request. Any Chartable team dashboard, regardless of their plan, can approve SmartPromo requests free of charge.
If you're planning to measure a promotion using a SmartPromo, talk to the team you're working with first to ensure that their hosting platform is compatible with SmartPromos.
You can create SmartPromos on the SmartPromos page of your dashboard, with the "Create Promo" button.
For instructions on creating a SmartPromo for a baked-in campaign, click here. For instructions on creating a SmartPromo for a dynamic campaign, click here.
If you're not sure whether to create a baked-in or dynamic SmartPromo, click here to learn more. If the publisher team has asked for a "tracking pixel" or a "pixel code," you'll probably want to select Dynamic.
If you're planning to measure a promotion running on Spotify, we have a help guide available here.