What's the difference between Dynamic and Baked-In Ads and SmartPromos?

Baked-in ads are referred to as such because the ad is a permanent part of the episode's audio file. These are sometimes called “embedded” or "evergreen" ads. A "feed drop", where an entire episode of a show is published on a different show's RSS feed, is usually considered a baked-in ad as well.

Chartable measures baked-in ads via the Trackable Prefix that is installed on that show’s RSS feed. You'll need to create a Baked-In SmartPromo for each episode that contains the promotion for your show.

Dynamic ads (also called “dynamic ad insertion (DAI)” or “dynamically inserted audio”) utilize programmatic advertising technology to selectively place your ad in specific episodes as they’re being downloaded or streamed.

Chartable measures dynamic ads by allowing the seller/publisher team to generate a tracking pixel, which is a bit of code that is attached to the ad by the publishers's adops team in their DAI platform. This pixel allows us to show you how many devices download an episode of your podcast after downloading the episode that contains the tracking pixel code that was delivered with the dynamically inserted audio. 

A tracking pixel can be used for any show, or on multiple shows, or a run of network campaign (as long as the hosting platform for the show supports dynamically inserted audio and tracking pixels).

If the publisher team you're working with asks for a tracking pixel for the promotion, that means you'll need to create a Dynamic SmartPromo.

To learn more about dynamically inserted ads, please see this article from Triton: Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know

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