How do I create a baked-in SmartPromo?

Creating a Baked-in SmartPromo

SmartPromos is Chartable's podcast-to-podcast promotion attribution solution. Baked-in SmartPromos measure the conversion rate of baked-in promos, or the amount of devices that download an episode of your show after downloading the podcast episode containing the promo. Each SmartPromo can track attribution for a baked-in placement, or dynamic run of placements that is promoting your show. If you're looking to create a SmartPromo for a dynamic promo, click here.

The ability to create SmartPromos is available for teams on a Pro or Enterprise plan. Your team's Trackable analytics prefix must be installed on the show's RSS feed before you can create a SmartPromo to measure a promotion for that show.

To providing impression and conversion data for external promos, we requires approval from the Chartable team that is running the promotion on their show. Any Chartable team, regardless of subscription tier, can approve SmartPromo requests for promos running on a show managed by their team. 

If you're planning to measure a promotion using a SmartPromo, talk to the team you're working with first to ensure that their hosting platform is compatible with SmartPromos.

To get started, visit the SmartPromos page in your Chartable dashboard, then click on the green Create Promo button in the top right.

1. Enter the name of the podcast you're promoting

Enter the name of the podcast you're going to be promoting. Once you start typing, you should see the podcast appear in the search results. Select the show from the list.

2. Select Baked-In

We'll need to know if the promotion will be dynamically inserted into the podcast episode, or if it will be baked-in to the episode. 

3. Enter the name of the podcast that the promotion is running on

Enter the name of the podcast that the promotion is running on. 

4a. For external baked-in promotions: Select when the spot is running, and select/type the name of the publisher team you're working with

Select the air date that the episode is expected to drop on, or has dropped on.

Then, select or type the name of the selling publisher's Chartable team, so that they can approve the request to share attribution for the promotion. The selling team will be able to select the episode containing the promo during the approval process, after the selected air date.

For baked-in SmartPromo campaigns, attribution can be done retroactively within the first 60 days of the episode drop, so long that the podcasts involved had the Trackable prefix integrated in the RSS feeds for measurement.

Generally, for baked-in promos, attribution will only populate if the Chartable team that has their Trackable analytics prefix on the sold podcast's RSS feed (the "owner" team) approves the promo. If you prefer, the Chartable support team can create an agency partnership relationship between a podcast and other team dashboards. This would allow a team other than the "owner" to approve promos for the podcast if it is sold. 

4b. For internal baked-in promotions: Select when the spot is running

If the spot has already run, select "Aired" and start typing the name of the episode containing the promo. 

For baked-in SmartPromo campaigns, attribution can be done retroactively within the first 60 days of the episode drop, so long that the podcasts involved had the Trackable prefix integrated in the RSS feeds for measurement.

If the episode containing the promo has yet to come out, select "Upcoming" and enter the air date that the episode is expected to drop. After the air date, your team will be able to select the episode containing the promo on the SmartPromos > Manage > Promos page of your dashboard. 

5. Click Create Promo

That's it, the SmartPromo is created. 

You can see SmartPromos you've already created under  SmartPromos > Manage. The Promos subtab displays internal SmartPromos & external approved SmartPromos. The Requests subtab displays external SmartPromos that haven't been approved. 

If it's an external SmartPromo, we'll use the information you provided to assign the request to the appropriate publisher team for approval. Teams can approve SmartPromo requests from their Ad Ops page (more info here).

If the external SmartPromo has been assigned to the wrong publisher team, please email [email protected] and let us know the name of the SmartPromo and which publisher team it should be re-assigned to.

Once the external publisher has approved the SmartPromo, you'll begin seeing analytics data for it in your  SmartPromos > Analytics page after we begin receiving impression data back from the tracking pixel (dynamically inserted promotions).

Still need help? Contact Us Contact Us