How do I create a baked-in SmartPromo?

Creating a Baked-in SmartPromo

Baked-in SmartPromos allow you to measure the conversion rate of "baked-in" promotions, or the number of devices that download an episode of your show after downloading a podcast episode that contains a promotion for your show. 

Please note, you can only create internal Baked-in SmartPromos (Baked-in SmartPromos between podcasts within your own Chartable dashboard).

If you're looking to create a SmartPromo for a dynamically inserted promotion, click here to learn more.

Your team's Trackable analytics prefix must be installed on your show's RSS feed before you can create a SmartPromo to measure a promotion for your show that will run on another show. The show that is running the promotion must also have a Trackable analytics prefix installed on its RSS feed.

To get started, visit the SmartPromos page in your Chartable dashboard, then click on the green Create Promo button in the top right.

1. Enter the name of the podcast you're promoting

2. Select Baked-In

3. Enter the name of the podcast that the promotion is running on

4. For internal baked-in promotions: Select when the spot is running

If the spot has already run, select "Aired" and start typing the name of the episode containing the promo. 

For baked-in SmartPromo campaigns, attribution can be done retroactively within the first 60 days of the episode drop, so long that the podcasts involved had the Trackable prefix integrated in the RSS feeds for measurement.

5. Click Create Promo

You can see SmartPromos you've already created in the SmartPromos page by clicking on the Manage tab in the sub-navigation at the top of the page. The Promos tab in the Manage page displays internal SmartPromos & external approved SmartPromos. The Requests tab displays external SmartPromos that haven't been approved.