What is the difference between a tracking pixel and the Trackable analytics prefix?
Tracking Pixels for SmartAds and SmartPromos
A SmartAd or SmartPromo tracking pixel is a bit of code that is delivered via a DAI (dynamic audio insertion) provider like Art19, Megaphone, or Spreaker.
The information returned to us by the tracking pixel allows us to provide attribution for SmartPromo and SmartAd campaigns.
SmartPromo tracking pixels look like this:
Trackable Analytics Prefix
The Trackable analytics prefix is a short URL that is added to a podcast's RSS feed. It allows us to measure all download requests that come through the show's RSS feed. This is also how we provide attribution for baked-in SmartPromos and SmartAds.
Every Chartable team has a unique Trackable prefix which can be found in the Settings > Integrations > Trackable page in the Chartable dashboard.
The Trackable prefix looks like this: