What information will I receive from the Spotify and Apple Podcasts integrations?

This article lists the metrics the Spotify and Apple Podcasts integrations provide. Note that charts, reviews, and download information from Apple Podcasts and Spotify will populate in your Chartable dashboard without these integrations. More information on where the data on your dashboard comes from can be found here

The Apple Podcasts and Spotify integrations are only available for paid users. Learn more about publisher pricing information here

Confirmed Plays

A confirmed play is when a user listens to at least 60 seconds of an episode in the Apple Podcasts or Spotify app. On the Overview page, confirmed plays for the podcast as a whole is shown graphically over time. On the Episodes page, confirmed plays for each episode are listed. By clicking on a specific episode, you will be able to see the confirmed plays for the episode graphically over time.

Episode Consumption

You'll be able to see episode consumption (listen through) rates for your listeners who are using the Apple Podcasts or Spotify apps. 

On the Overview page, you can view consumption graphically across all episodes that Chartable has data for. This data is shown as the percentage of users who are are still listening your podcast throughout the average episode. The percentage of listeners is on the Y axis, while percentage of episode completed is on the X axis.  Example below.

On the Episodes page, consumption is shown as a percentage of the episode that at least 50% of Spotify and Apple Podcast listeners completed. So, if at least 50% of listeners on those players played the whole episode, the consumption percentage will be 100%. If at least 50% of listeners on those players played 80% of the episode, the consumption percentage will be 80%. Example below. 

By clicking on a specific episode, you can view the consumption graphically as the percentage of users who are are still listening your podcast throughout the episode. The percentage of listeners is on the Y axis, while the timestamp of the audio file is on the X axis. Example below.

Spotify Demographics

Spotify provides user-specific demographics including gender and age, which can be found on the Audiences page. More information can be found here. Without the Spotify integration, Trackable is able to provide household demographics detailed in the article linked here.

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