What is the "Confirmed Plays" metric in comparison to "Downloads"?


Chartable uses the industry standard (IAB 2.0) definition of a download: a device (a unique IP address and user agent combination) that downloads enough of an episode audio file to playback at least 60 seconds of audio. 

Downloads are recorded via the Trackable analytics prefix that you install in your show's RSS feed. This includes all podcast apps that use your show's RSS feed, including Apple Podcasts, Google, Spotify, and more.

Confirmed Plays

The Confirmed Plays metric is a metric unique to Apple Podcasts and Spotify. A Confirmed Play is when a user listens to at least 60 seconds of an episode in either Apple Podcasts or Spotify. Confirmed Plays will equal a portion of your overall download numbers. This metric is only reported by Apple Podcasts and Spotify, and is imported into your Chartable dashboard via the integration you set up in your Integrations page in your Chartable dashboard.

More information on what metrics are received from the Apple Podcasts and Spotify integrations can be found here

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