Audiences & Demographics
In this article, you'll find a summary of the audience insight tools available on the Audiences page of your Chartable dashboard.
US Household Demographics
Chartable has partnered with Epsilon to provide insights into US based household level demographics for users of the Trackable analytics prefix. We use statistical sampling methods applied across Epsilon's dataset, matched against the Trackable dataset, to calculate demographics in four categories - income, education, gender and age. These categories are calculated at the household level, not at the individual level.
US Household demographics are available for Pro and Enterprise users.
By default, your demographic data is calculated by a trailing 30 day reporting window, so the demographic data presented reflects downloads in the last 30 days. To change your reporting window, navigate to Team Settings > Settings and use the dropdown under the "Default statistics reporting window" heading.
Demographic data updates on a weekly basis.
Each category is broken down into demographic buckets. For Income and Education, the bar charts show what percentage of your audience falls into each bucket.
The benchmark audience is Chartable's data set from all podcast downloads collected in the previous 30 days, and can give you an idea of how you perform in each demographic compared to other podcasts measured by Chartable.
For Age and Gender, we provide information about how your podcasts' audience compares to the benchmark audience. Because age & gender can not be quantified in the same way on a household-level that income & education can, we find this is the best way to display this data.
Spotify Demographics
Integrating your Spotify account can provide user-specific stats, such as gender and age, for listeners using the Spotify app. These metrics are available for paid dashboards.
If your Spotify demographics are not appearing under the Audiences page, here's a few things to check:
- The Spotify integration is only available for paid users. Please ensure you upgrade your plan
- Make sure that your Spotify integration is connected by navigating to the Integrations > Spotify page. Troubleshooting can be found here.
- If your download count is too low, Spotify might not be able to provide demographics data.
Location
Geographic information is available, and the view can be filtered by downloads or unique devices reached. Scrolling over individual US states will display the top 5 DMAs per state. World-wide information is available, noting that we do not process EU IP addresses for Geographic information.
The time frame used is visible in the top right of the Geographics panel.
This data allows you to view which podcast players your audience is using to listen to your podcast. Podcast player information is not always "visible" to Chartable, but what we do "see" will populate here. If we aren't receiving enough identifying information, downloads will be attributed to an "Unknown" podcast player.
