What is the "Converted Devices" metric for SmartPromos?

The Converted Devices metric is the total amount of unique devices (IP address and user agent combination) attributed to a promo that downloaded enough of at least one episode of the promoted show to playback at least 60 seconds of audio. 

The New Converted Devices metric displays the share of listeners in the Converted Devices metric that had not downloaded an episode of the promoted show in the previous 60 days. 

The downloads metric in parentheses is the total amount of episodes downloaded by these devices. 

In the example below, as displayed under Converted Devices, 9,584 device downloaded 13,205 episodes total. By dividing Converted Devices by the number of Impressions we can calculate a Device Conversion Rate of 4.563%.

As displayed under New Converted Devices, 5,507 of the devices and 7,877 of the downloads outlined in Converted Devices had not downloaded an episode of the show in the previous 60 days. By dividing New Converted Devices by the number of Impressions we can calculate a new conversion rate of 2.622%.

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