What is "Conversion Rate"?

For publishers using SmartPromos, the Device Conversion Rate is the percentage of Impressions that resulted in a Converted Device. This is calculated by taking the number of Converted Devices and dividing it by the number of Impressions.

For publishers using SmartLinks, the Device Conversion Rate is the percentage of clicks that resulted in a Converted Device. This is calculated by taking the number of Converted Devices and dividing it by the number of clicks.