What is the Retention Chart?

The Retention Chart displays how new listeners continue to engage with your podcast over time. This information can be viewed on a monthly or episodic basis. Depending on how much data your Trackable analytics prefix has collected, you may not have access to both views.

To learn more about what insights you can get from the retention chart, check out this article from Pacific Content featuring Chartable's Co-Founder and CEO, Dave Zohrob: How sticky is your content?

Episodic Retention

The number in each box shows the percentage of listeners that downloaded the episode on the left as their first episode that then downloaded the next episode, or the 2nd episode after, and so on. The higher each number is, the more users are continuing to engage with your podcast. 

For example, in the second row of the chart shown above, 73.00% of people that downloaded Episode 1 as their first episode downloaded the next episode, presumably in this case Episode 2. Additionally, 56.21% of the people that downloaded Episode 1 as their first episode downloaded Episode 3. 
The "Average" row at the top of the chart shows you the average retention rate for your show.

Monthly Retention

The number in each box shows the percentage of listeners that downloaded their first episode in Month 1 that downloaded another episode in the month after, or 2 months after, and so on. The higher each number is, the more users are continuing to engage with your podcast. 

For example, in the second row of the chart shown above, Month 1 is October 2020 and Month 2 is November 2020, and so on. Therefore, 7.32% of the new listeners from October downloaded more episode(s) of the show in November. Additionally, 28.46% of the new listeners from October downloaded more episode(s) of the show in December. 

The "Average" row at the top of the chart shows you the average retention rate for your show.

If you check the box next to "show avg download per device", you'll see the average number of times a listener in the cohort downloaded an episode of your podcast. Typically, this number is the same as the number of episodes you release per month.


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