What are SmartLinks?
SmartLinks are shareable, trackable URLs that route listeners to your podcast in their favorite apps. You can use SmartLinks to discover which marketing channels drive the most link clicks and downloads of your podcast. SmartLinks can be utilized for all clickable media, whether that is paid advertising or organic social media campaigns.
For example, you can use a SmartLink in your next promotional Facebook post to track how many devices clicked on the SmartLink, and then downloaded an episode of your podcast within a given time frame.
You can check out a demo SmartLink here: https://link.chtbl.com/demo. The SmartLink landing page page is customizable, or you can redirect users to Apple, Spotify, or Google podcasts directly, or even your podcast's website.
More information on analytics available for SmartLinks can be found here. Tips & best practices can be found here.