What is "Reach"?

For publishers looking at podcast performance, Reach is the number of unique devices that downloaded an episode of a podcast.  A single device may download more than one episode of your podcast, so the Reach number may be less than your total downloads. 

For publishers looking at SmartPromos, Reach is the number of unique devices that downloaded the episode containing the advertisement. For dynamic SmartPromos, Reach may be less than the total amount of Impressions if users are exposed to the advertisement multiple times. 

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