What are some good uses for SmartLinks?

SmartLinks are helpful for:

• Sharing links to your podcast on social media like Facebook and Twitter — Stop sharing one link for Apple, another for Spotify, and yet another for Overcast. Or link to a landing page on your website.
  
• Optimizing paid marketing campaigns — With SmartLinks, you can see exactly how many new listeners you're driving with your paid marketing.
  
• Track the effectiveness of your email newsletter or other channels -— Discover which channels and calls-to-action actually drive downloads of your podcast.