What are some good uses for SmartLinks?

SmartLinks are helpful for:

• Sharing links to your podcast on social media like Facebook and Twitter — stop sharing one link for Apple, another for Spotify, and yet another for Overcast!
  
• Optimizing paid marketing campaigns through social media or search engines like Google. With SmartLinks, you can finally tell how many new listeners you're driving with your paid marketing!
  
• Tracking clicks through your email newsletter or other channels—Discover which channels and calls-to-action actually drive downloads of your podcast.