Does Chartable provide best practices for SmartLinks?
The goal of any SmartLink campaign is to convert devices who click on your SmartLink into listeners of your podcast. So, naturally, we often get asked what the best practices are for the high conversions.
However, discovering the best practices for your podcast is exactly what the SmartLink tool is meant to explore. SmartLinks have great analytics that can be used to communicate the success of your clickable marketing campaigns, but the analytics can also be used to test different variables.
Chartable doesn't recommend cut and dry best practices for your SmartLinks because it truly does depend on the show, audience, and a host of other factors.