Where do the industry benchmarks come from?
The benchmarks that Chartable provides are aggregated industry-wide using our data set, and can give you an idea of how you perform in compared to other podcasts.
For SmartPromos, we have a public site available here with general performance benchmarks. On the SmartPromo page of your Chartable dashboard, on the Benchmarks tab, benchmarks are available as well.
For Household Demographics, the dotted lines that are overlaid on your bar charts display the industry benchmarks for each demographic..