Why am I seeing impressions attributed to an "unknown" podcast in my SmartPromo analytics page?

Q: One of my dynamic SmartPromos is showing "Unknown" in the breakdown of shows where impressions and conversions are displayed. Why is that?

We make our best effort to match dynamic ad impressions and conversions to specific podcasts. If the pixel being used doesn't send enough identifying information to Chartable, or we aren't able to match the podcast properly, conversions will be attributed to an "Unknown" podcast. This can occur for all otherwise functional pixels & pixel types.

This issue is especially prevalent when a tracking pixel only returns an identifier to the episode rather than the podcast, which is currently a known issue for Triton or RedCircle pixels.

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