Why am I seeing "unknown" podcast in my SmartPromo analytics page?

Q: One of my SmartPromos is showing "Unknown" in the breakdown of shows where impressions and conversions are displayed. Why is that?

We make a best effort to match these impressions and conversions to specific podcasts. We’re not always able to, so when we can’t we mark the podcast as unknown.

The issue is particularly an issue when a tracking pixel only returns an identifier to the episode and not the show. This is currently a known issue for Megaphone and Triton pixels.

If your campaign is using a tracking pixel that is not from Megaphone or Triton and is showing most impressions as unknown, please share the link to the SmartPromo in your dashboard with our support team so we can investigate.

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