How do I read the Audience Overlap report?
The Audience Overlap report compares unique devices from the last 60 days between two series or episodes. To export the Audience Overlap report, navigate to the Compare dashboard and select two shows or episodes with Trackable integrated.
In the example above, we see Noir Hour had 1,212,381 unique devices download an episode in the last 60 days, while A Cowboy's Ballad had 698,045 unique devices download an episode in the last 60 days.
In the "Shared Audience" column, we see that 126,275 unique devices have downloaded an episode of both Noir Hour and A Cowboy's Ballad. In the "Overlap Percentage" column, we see that this leads to a 10.42% overlap in unique devices between both series.