How many events does my pixel/SDK track?
The short answer is: as many as you send us! Our website pixel has the flexibility of offering multiple "advanced endpoints," which allow you to tailor the pixel to your specific use case.
We recommend that advertisers place our pixel as broadly as they can on the site. This gives our attribution solution the most thorough dataset possible, in order to associate activity on your site to the impressions we tracked in your SmartAds campaigns. Please ensure you're not filtering traffic based on source type, and be sure to place the pixel at minimum on your highest-traffic pages—if not fully site-wide.
Additionally, we recommend firing the "purchase" advanced endpoint for whatever your conversion event is. Once you've set up your pixel, reach out to your SmartAds team to have them review it before you begin ad campaigns!