How long are baked-in SmartAds monitored for impressions?

We monitor for ad impressions (downloads) of baked-in ads for 60 days after the episode is first published.

Note that this is true even if the Campaign End Date is set earlier than this window, because the campaign date range is about detecting new episodes with the ads. It does not cut off measurement of existing ads that were detected.

It is worth also noting that the standard attribution window is 30 days, so it's possible that events attributed to the podcast campaign will be measured up to 90 days after the episode is first released (e.g. a download happens on the 60th day after release, and then that listener conducts an action on the advertiser's website 30 days later). This would lengthen further for accounts using our maximum lookback window of 60 days.

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