What insights do podcast publishers see in SmartAds?

On each active campaign, advertisers see impressions, reach, visits, and conversions, among other insights. 

Podcast publishers have visibility into the associated impressions and total estimated visits (response rate) for the active campaign. By giving publishers visibility into the response rate of the campaign, they can better help optimize and steer the campaign in the right direction. Publishers do not see aggregate conversions or conversion rate.

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