How does Chartable match my site activity back to podcast listens with Brand Impact?

Brand Impact is designed to attribute podcast downloads to activity on your website and/or app. At a high level, our methodology works by “connecting the dots” between podcast downloads and website activity:

We log the IP address & user agent associated with each download, and work with a third-party device graph provider to remove “noisy” traffic (e.g. downloads on cellular IPs) and understand the cross-device context for the user associated with that impression.

Note: June 30th, 2022 will be the last day that new impressions tagged with Chartable’s Brand Impact tool will be measurable.

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