What are "Attributed Conversions (Estimated)"?

These are the unique conversions (for instance, "leads" or "purchases") that Chartable is attributing to the podcast ad campaign. The reason they are estimated is that we do the direct measurement only on devices attached to a household IP address. That is the "Confirmed" figure is in parenthesis. We then apply a multiplier, which extrapolates out the estimate based on the assumption that the non-household devices performed at the same rate as the household devices.

More on this can be found in the article "What is the difference between "Household" and "Estimated" metrics?"

Note that this metric will only appear if you are passing ultimate conversion details to us, like leads or purchases.

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