How does Chartable match my site activity back to ad impressions?

SmartAds is designed to attribute podcast downloads to activity on your website and/or app.

We receive impression data for your campaign through either our Trackable prefix or a Dynamic Ad Insertion (DAI) pixel. We log the IP address & user agent associated with that impression, and work with a third-party device graph provider to remove “noisy” traffic (e.g. downloads on cellular IPs) and understand the cross-device context for the user associated with that impression.

When you integrate with our Javascript SDK and place it on your site, it sends the relevant actions you've specified to our servers. Then, our attribution methodology "connects the dots" between the refined impression data and the events we have received through your pixel implementation, then populates these into your reporting.

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