What is an RSS feed?
Even if you're not familiar with the term, you've probably interacted with an RSS feed before. Many people interchangeably use the term "RSS" to refer to "Rich Site Summary" or "Really Simple Syndication," but the idea is the same: RSS feeds serve up a "feed" (like a rolling list) or items in a computer-friendly format for your computer to ingest and organize.
This technology underpins many blogs and news feeds—and, more specifically, your podcast feed! The RSS feed is a code-based list that rolls up your podcast episodes in an organized format so your podcast app can navigate through different episodes (along with the description, podcast artwork and other information) as those episodes come out.
Our Trackable solution is an RSS prefix, a piece of code that you place in your feed. This gets attached to all of your RSS feed's episode download links, which is what powers Chartable measurement for podcast stats (for publishers) and baked-in ad impressions (for SmartAds advertisers).