What is "Reach"?

For Advertisers, Reach is the number of unique devices that downloaded your ad. A single device may download more than one episode with your ad inserted, so the Reach number may be less than total Impressions.

For Publishers, Reach is the number of unique devices that downloaded an episode of your podcast. A single device may download more than one episode of your podcast, so the Reach number may be less than your total Downloads.

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