Trackable Analytics Prefix FAQ

Q: What data does the Trackable prefix gather about listeners? 

A: Whenever a listener downloads an episode of your podcast, the prefix collects IP addresses, basic device information, and podcast player data. Apple and Spotify are also able to give us a few pieces of data, if a listener is using one of those platforms. Chartable does not collect personal information about your podcast listeners (names, email addresses, etc).

Q: What hosting providers support Trackable?

A: Please check out this article for more information.

Q: What is the difference between the Trackable analytics prefix and a tracking pixel? 

A: Trackable is used for analytics on your Chartable dashboard, as well as baked-in SmartPromos. The prefix is added the show's RSS feed, and logs basic data when a listener downloads an episode. In contrast, a tracking pixel (otherwise known as a tag) is used for dynamically placed SmartPromos and SmartAds. In dynamically placed SmartPromos, a tracking pixel is a bit of code that is attached to the ad by the publishers's adops team in their DAI platform for podcast to podcast promotion attribution. In SmartAds, the pixel is a bit of code that is placed on the advertiser's website to capture events such as a "Checkout" or "Signup" for attribution related to advertisements run on podcasts. 

Q: Will adding the Trackable prefix to my show cause podcast apps to redownload episodes for listeners? 

A: No, episodes of a podcast will only redownload if the episode's GUID (global unique identifier) has changed. The Trackable prefix does not change the GUID.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us