Why is Chartable reporting a different click number than other platforms?
It's normal to see differences in click reporting between Chartable and other platforms like Facebook, LinkedIn, Twitter, etc.
For example, platforms have their own lists of IP addresses to filter that are more than likely stricter than ours given our limited view of a user's journey vs. what a platform like Facebook or LinkedIn has access to.
Another difference between first and third party reporting could be how Chartable measure clicks vs. how a first party would. Are they measuring using a cookie to identify a click? I.g., Facebook knows it was one user between mobile and desktop but Chartable would count that click as 2 clicks instead of one.
Note: If clicks between a platform and Chartable differ to an extreme, please email [email protected] with a link to the SmartLink in your dashboard and a little more information about what you're seeing.